Additional Carousel Post Stats for Marketers in 2022 Carousel posts that contain the maximum limit of 10 cards receive the highest engagement level of 2.07%. Research has found that engagement levels decrease after three cards they increase again at eight. During this time, marketers, creators, and businesses have continuously experimented with the many media formats and placements available on the app. Videos don’t always “get to the point” as quickly as a carousel post can. With so much saturation on Instagram, if you capture your audience’s attention in that short window of time, you want to ensure that you get your message across. But studies have shown that the average attention span is around 8-seconds, making a Reel 7.5x longer than what people are willing to pay attention to. Reels can be as long as 60-seconds, which you may think isn’t that long. Instagram has been pushing Reels and video content to stay competitive with YouTube and TikTok. Why Carousel Posts Beat Videos in Engagement on Instagram The best part about photo dumps is that anyone can jump on this trend, including businesses! This allows brands to be more authentic and better connect with their audience by showing a more casual and intimate side of the business in a combination of images and videos in one post. The photo dump took over Instagram, but social media networks have been trending in a more authentic and causal direction across the board. When the world was in quarantine, our social lives were put on pause, resulting in a short supply of content from our camera rolls. “the photo dump is supposed to give off the alert or the vibe that it’s really casual when in reality it’s actually super curated.” “A photo dump is basically using the Instagram carousel posts to share a slideshow of memory,” explains Taylor Loren, a creator and social media strategist.
Instagram image carousel series#
Photo dumps stray away from the well-crafted post that is heavily filtered and edited to show a series of raw or unedited content. Instagram photo dumps have surged in popularity, with the hashtag amassing over 1.4M posts to date. Welcome to the age of the “photo dump” - the latest trend on Instagram where you share photos and videos in a carousel post format. Why Are Photo Dumps Trending on Instagram Right Now? Vista Social allows you to plan, schedule, publish, and analyze carousel posts for Instagram, all from one simple and modern social media management dashboard. With photo dumps (also known as carousel posts) taking over Instagram, this is the perfect time for innovative brands to hop on trends easily through modern integrations available on Vista Social. You can automatically schedule up to 10 images OR videos (something not currently offered by other platforms) in your carousel post - and automatically publish them too!
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